Water is traditionally a makeup-wearer’s worst enemy. But this Korean beauty trend claims that a bowl of water, coupled with a healthy dusting of baby powder, might just make your perfectly matte, long-lasting makeup dreams come true.
Enter jamsu: a term, according to Vogue , that roughly translates to « diving » or « submerging » in Korean. The beauty trend, which involves coating your face with baby powder before submerging your face in water, was introduced by a Japanese beauty blogger and swept across Korea this past summer when the weather was sweltering and makeup was in dire need of an anti-melt remedy. Similar to the popular beauty technique baking , the powder claims to set the makeup, while the water supposedly seals it.
Today Show ‘s Emily Slawek recently gave the trick a try and documented her experience, which was, for all intents and purposes, a success:
Here’s how to try this trend at home:
Step 1: Put on your foundation and concealer.
Step 2: Cover your face in baby powder.
Step 3: Dunk your head in a bowl of cool water for 15- 30 seconds. According to According to Vogue , the dryer your skin, the less time you should submerge your face in water.
Boom: flawless. Emily claims her makeup lasted through a 10 hour day that included a messy quesadilla meal and a three mile run.
Others who’ve tried the trend have had varying results. YouTuber Sabrina Anijs gave the trend a try and was super-dissatisfied with the results. Commenters suggested she try translucent powder instead of baby powder to get rid of the ghoulish glow left over from the baby powder. YouTuber , on the other hand, said she ended up with flawless foundation coverage and was « in love » with the trend.
So, does jamsu work? There’s only one way to find out.
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